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children’s fashion

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Working a Tradeshow

Childrens Club Fashion

For the past few months I worked for Children’s Club, the leading tradeshow for children’s fashion in NY and Vegas. I’ve done so in the past and have written a post about what it is like to attend a show and the brands that were there. Read about that here! As part of a new section of my blog I will start writing about what it is like to work in the fashion industry. Today I will be talking about what it is like to prepare for and set up a tradeshow.

Before a tradeshow occurs there are months of preparation for an event that is only three days long. For every tradeshow there is a team behind it who guides every company that wishes to exhibit at the tradeshow. During my time working for Children’s Club my responsibilities include inputting contracts, chasing money and selecting pictures sent to us by the brands. These pictures would be put on social media, a slide show shown during the show and in the brand book that’s given out at the show. I also was in charge of interacting with the brands on Instagram.

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The process of brands selecting a booth starts with the contract. Each brand is given a contract which gives them options on what type of booth they want, where they want to be located and who they don’t or do want to be located near. And lastly they have to sign the contract, something believe it or not some brands forget to do. Once this first step is taken a tradeshow manager or I can input the contract into the system which officially puts the brand into the tradeshow. After I’ve put in contracts and helped double-check all of them, it’s time to chase down money from brands who have yet to pay the full price of their booth.

Once we’ve collected all the money owed it’s time to floor plan. Something I helped with occasionally, but that is predominantly done by the rest of the team. Booth size, type of booth and the brands’ wishes are all taken into account, although you can’t please everyone and some brands will complain about their positioning and price. There are also the brands who pull out of the show or try to, without realizing they sign a legally binding contract. There are some sad excuses given when the brand has to explain why they are breaking the contract. Although life happens and family or legal issues has forced brands to legitimately back out.

After months of this detailed preparation the show dates are upon us. It’s time for all the brands and teams from UBM Fashion to make their way to the Jacob Javits Convention Center to set up and attend the show. Set up days can be hectic and they are longggg.  They consists of most of the brands coming into the Javits all in one day and setting up the merchandise in their booths. At this point the actual booths are already up, and if the brand is satisfied with their booth they start to put in their merchandise. Operative word is IF, because most of the time set up day consist of all the UBM fashion crew (including me) being pulled in every which way with a million and one questions.

During these days my job predominantly consist of helping salesmen recheck that all of the more than 500 booths have the correct signage. I also help collect samples from all the brands that have the opportunity to showcase their merchandise on mannequins. These are place in the front of the tradeshow entrance. This is basically a free ad for these brands, a great opportunity for them. At the end of each day the mannequins are dressed with the samples I or a salesman collected. I had never changed a mannequin until I worked at UBM! Those things can be uncooperative but look adorable once all dressed and arranged into a group of coordinated outfits.

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Childrens Club Fashion

At the end of the day is when the mannequins for which I picked up samples for are dressed. I dressed the girl in the front with the striped top. Outfits are arranged as best as possible with what each brand gives us.

Childrens Club Fashion

Crates of merchandise are delivered, forklifts are being driven in every which way and carpet is yet to be laid. These days call for jeans, t-shirts and sneakers.

 

 

Finally the opening day of the tradeshow begins and the Javits is full of vendors, wholesale buyers, press, fashion professionals, UBM staff and tradeshow workers. Aside from the actual tradeshows occurring there are also side events. Special speakers like fashion legend Iris Apfel and Accessories magazine editors hosted talks and Q&A’s this year. Children’s Club always hosts a fashion show with Petite Parade. Basically toddlers to teens strutting their miniature stuff on a catwalk. The three-day tradeshows wrap up, with hopefully many orders filled and sales made. Almost immediately preparation begins for the Vegas tradeshows.

In my next post I will talk about what it is like to attend the Women’s tradeshows. I came across some awesome brands and can’t wait to tell you about them. Let me know if you are interested in more of these job post. As I am thinking of making it apart of my blog thanks to my ever-changing career.

To learn more about the UBM fashion tradeshows click here, here or here! 

Lastly since my post was a bit different this time around here are links to awesome fashion/travel blog posts from my great Instagram blogger group. All super stylish ladies!

Read about a trip to Poland! By Monica of Jersey Girl Texan Heart & great outfit posts by Yaudy Cristina here!

T.S.

fashion Lifestyle Uncategorized

The Children’s Club Trade Show

During the months of February and early March I freelanced for Children’s Club. A fashion division under UBM, the leader in business to business events. Every year UBM organizes over 300 global events. Although fashion is one UBM’s biggest division they also organize events for nine other fields. Being someone in the fashion industry and a blogger I have attended trade shows before, but have never experinced what happens behind the scenes. This time around I got to see what it takes to set up 400 booths and bring over 500 brands together in one room. Here are a few of the brands I loved in the show.

The D’vander Collection

The brand started by Lynette Vanderhorst in 2013 was inspired by her son Dehemiah.  After noticing a limited range of creativity in boys fashion Lynette was inspired to create unique one of a kind pieces for her son. You won’t find your standard cars and trucks print in the D’vander collection. Instead the collection blooms with unique colors, graffiti designs and timeless silhouettes. The artistry of the collection can be seen in the hand painted jackets, backpacks and swarovski crystal ski mask. Lynette’s love of graffiti and New York City is showcased throughout the collection, specifically  in the “Freestyle Jacket” that depicts the Brooklyn Bridge Skyline.

Childrens cloths

True Blue Jacket

Leaf Me Backpack

 

 

Although the D’vander Collection is predominantly a boys brand, the unisex designs are perfect for the little girl who loves street style clothing. I for one fell in love with the              ” Let’s Fall Jacket” and hand painted  ” Leaf Me Backpack”. The neutral background of black and white allows the leaf print of the jacket stand out. While the  red background of the backpack allows the painted leaves to look as it they are blowing  wildly in the wind.

Childrens show

Vader Jacket

Dee Best Peacoat

Childrens clothing

Lets Fall Jacket

If you have a little boy who loves “Star Wars” or comics, which who doesn’t? Then the “Vader” hooded jacket would be perfect for the boy who wants to feel like the super hero or villain of the comic book. The traditional pea coat gets a makeover with the “Dee Best ” coat. Prefect for the preteen or teen the mix of  faux leather and traditional plaid allows them to be trendy yet classic.  This Brooklyn based brand who currently goes up to size 18 will be launching in June. The D’vander brand will give boys a chance to create their own looks with the help of an online stylist. Giving kids the chance to create their own unique style and be approved by parents. I look forward to seeing the upcoming collections of this unique brand who’s creativity and love of NYC is driving a change in boys attire. See more of the D’vander collection here.

boys fashion

Lynette and her collection.

 

 

Mi Amore Gigi

Designer Gabrielle Veith a graduate from the Fashion Institute of Technology began Mi Amore Gigi inspired by her daughters. Her degrees in fashion, elementary education and art allowed her to easily combine her love of children and fashion. Using her eldest daughter as an inspiration for the logo, a new brand was born. Although Gabrielle’s background seems far from that of a childrenswear designer. Mi Amore Gigi is every little princesses dream wardrobe. Gabrielle began her career designing for rock bands, reality stars and country artist Kenny Cheney’s clothing line.

childrens brand childrens clothing

 

Her designs which originally were sold on Zulily.com can be found in the aisles of Hot Topic, Walmart and Sears. While her pj sets have sold out at Kmart in the past. The lines clever  interchangeable tops were inspired by her daughters growing fashion sense and a need for ever changing outfits. Graphic t-shirts with interchangeable accessories like tutu’s, bows, stars and more give little girl’s options in a snap. Peasant patchwork skirts, floral leggings and tutus continue Mi Amore Gigi sweet collection.

childrens clothing

childrens clothing

Gabrielle and her collection.

Gabrielle stays close to her roots as a rock band designer with her adult t-shirt line Mon Ami Gigi. Bold graphics featuring classic rock and graffiti inspired prints are the base of the line. This PA based brand was also one of my favorite booths in the show. Gabrielle and her husband created a fairytale like booth that was a hit with the little ones that walked in. See more of Gabrielle’s collection here.

 

Mia New York

This line that just launched in January is full of trendy clothing that is inspired by the current fashion trends on the runway. Trends of metallic, furs, sequins and leather can be found in the current Mia New York Collection. Mia New York is for the little girl who loves to be on trend and feel glamorous. She’s not afraid to try something new or wear a collection that is different from the usual. An arrange of textures can be found in the collection from soft fur bombers to distressed gold sweatshirts. The line which is described as edgy children’s clothing will be launching its Fall/ Winter 2017 collection at “Lesters” boutique this June.  The collection will be moderately priced beginning at $15.

Childrens Club NYC.

Childrens Club NYC

Fab fur vest!

Childrens club nycChildrens Club NYC

Childrens Club NYC

The designer Jamie and her collection.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If your daughter is growing a fashion sense of her own Mia New York is a great line to experiment with. Many of the pieces which I loved myself would be perfect for a mommy and me day out. The animal prints, shift dresses and faux leather leggings are sure to be found in a mothers closet as well. The top selling multicolored fur vest will be a head turner on the playground. While the metallic sweatshirt and pleated skirt are a great alternative to a sparkly dress for a Christmas party. Mia New York will not only be loved by the trendsetting tween but the fashionable mother as well.Check out the website!

 

 

Ali’s Market

Allison Morose opened Ali’s market in July of 2005 selling a range of boys and girls clothing from infancy to teen. An alumni of the Fashion Institute of Technology Ali’s Market sells both European and American brands. With her education and mentorship by Sheila Weiss as well as her retail experience she gain the expertise needed to run a showroom. Allison had also gained a full understanding of what buyers and moms wanted.

NYC tradeshow

No Biggie collection

 

 

Childrens clothing

Ali’s Market

 

 

 

 

 

 

 

Ali’s market is a full service showroom catering to retailers, manufacturers and walk in customers. Brands sold at Ali’s Market currently include eleven multiline brands. You can find anything you need for your child at Ali’s Market. From ready to wear, occasional dresses, swimwear and more. The brands found at Ali’s Market have been worn by the children of Sarah Jessica Parker, Jennifer Garner, Kim Kardashian and many more celebrity babies. They have also been featured in magazines and on TV.

NYC tradeshow

 

Brands loved by parents like “Kicky Pants” and “Boboli” were on display as well as new brands like “Esme”. The Fall 2017 collection of  “No Biggie” was one of the brands that I absolutely adored.  The brand which is made in Tel Aviv, Israel consists of 100% cotton with prices ranging from $10-$25. The splatter printed sweatshirts and leggings are an artistic new print, while their simple yet brightly colored dresses are sure to be a staple in any little girls closet. Find out more about Ali’s Market here.

Childrens Clothes

Ali’s Market

 

 

Paxely Shop

Innovation is the driving force of this eyewear brand. This brand founded in 2013 was specifically made with children in mind.  Pinch free hinges keep little hands, faces and hair from getting pinched. The SafeBend rubber hinges have the ability to flex 180 degrees ensuring durability while in the hands of children. The flexibility also allows the sunglasses to rest comfortably on the child’s head. Comfort was not forgotten either in the making of these sunglasses. The ergonomic rubber nose pads allows the sunglasses to lay comfortably on a child’s less developed nose bridge. While also ensuring stability against slipping off the child’s face. Shades for ages 0-5 are fully adjustable to conform to the head.

 

 

With all these innovations it’s no wonder that these shades are made from materials sourced in France and Switzerland. While construction of the sunglasses is done in Bologna, Italy. All materials used in the Paxely sunglasses are child friendly and  BPA free. While the shatter resistant lenses are 100% UBA and UBB which provides full sun protection. These cool lenses also come with a clip attachment. The accessory that was originally inspired by the pacifier clip allows kids and moms to clip the sunglasses anywhere.This LA based brand can be found in boutiques around the world, including New Zealand, Korea and Australia. Paxely is currently showcasing their newest gradient mirrored colored and vintage inspired sunnies. Paxely plans to offer their innovative sunglasses to tweens and teens soon. Find out more here!

 

 

My experience with Children’s Club was one I enjoyed and look forward to doing again. I thank all the brands that took the time to speak to me, and educate me on a field of fashion I have less experience with. I can’t wait to attend other trade shows and bring you the latest innovations and trends. Let me know what you loved about the trade show and brands!

T.S.