I recently attended The Makeup Show NYC for the first time ever. Open to press, beauty and fashion professionals this two day trade show allows industry insiders to expand their careers. There were also seminars, business forums, hands on workshops and a career fair. I was excited to learn about new products, techniques and discover brands I was not familiar with. Not to be missed were some of my favorite brands such as NYX, Makeup Forever and last but certainly not least Kat Von D. Here is what I saw, learned and most importantly what I bought!
I was able to sit in on the ” Editorial with Minerals. Truths and Misconceptions ” seminar taught by Valerie Hernández Garcia of Youngblood Mineral Cosmetics. She created looks that were editorial ready. In both the fashion and beauty industry when a look is editorial this simply means its meant to be shot for a magazine, commercial, etc. Tips given included using stick glue (yes craft glue) to get eyebrows to form in your desired direction. This helps create a dramatic look and holds for a long period of time. This is a necessity when makeup artists work with models and are shooting long hours. Valerie also used the brands “Minerals in the Mist Recharge” spray to set the makeup. The “Recharge” scent is infused with a blend of ginger, mint, mineral nutrients and vitamins. The “Minerals in the Mist” spray comes in an additional three scents “Refresh” a mix of tangerine and grapefruit, “Relax” a blend of lavender and vanilla and “Restore” a grapefruit, lime and rosemary blend. The mineral makeup went onto the models face like a second skin.The mist not only sets the makeup but protects and hydrates your skin.
Youngblood Cosmetics was founded by Pauline Youngblood in 1996. Before creating Youngblood Cosmetics Pauline worked as a medical aesthetician where she helped patients who had severe skin damage. Many of the patients had traumatic damage due to cosmetic surgeries, acne, rosacea and more. The patients recovery took up to six months or more and they didn’t have many choices to help conceal their skin. Pauline noticed this dilemma and worked with chemists to create a line of makeup that could cover the harshest of scars. Not only was the line she created able to cover scars, it allowed the patients skin to heal and breath during the recovery period. It was not long until patients were using her products not only during recovery, but for everyday use.
Youngblood Cosmetics is influenced by California and its laid back lifestyle. Made specifically for sensitive skin, this cosmetics line includes eco-friendly and cruelty free ingredients. The minerals in Youngblood cosmetics include Malachite, Rhodolite, Hematite and Zincite. These finely ground minerals help protect your skins tissue and cells. Youngblood has won the “Best Foundation Award” from Beauty Launchpad and “Best Mineral Blush” from NewBeauty.
I also sat in on Artist of the Year award winner Jordan Liberty’s business forum ” Art and Influence”. Jordan is an L.A. based makeup artist, photographer and makeup educator. He has worked on TV, backstage at New York Fashion Week and on beauty campaigns around the world. Jordan can also be found on YouTube where his videos teach educational and professional makeup tutorials. Jordan gave career tips and spoke about his go to products. He also created a refreshed and clean look while using the new glossy eyelid trend. See the video below and watch him create the look.
Here is my haul!
Besides all the free beauty lessons learned and what I bought home I loved the body art at the show. Many makeup artists and agencies were creating out of this world looks. These works of art took hours! I also learned which makeup brands have worked with major TV shows and plays. The actors in the play “War Paint” based on the lives of makeup giants Helena Rubinstein and Elizabeth Arden had their makeup done by MAC. While the makeup brands that worked with the shows ” This is US”, “A Series of Unfortunate Events” and more were present at the Makeup Show.
I also loved the artwork by Moises Ramirez in the “Colors of Beauty ” art gallery. His artwork combines painting, photography, makeup artistry, illustration and drawing.
New Products: Some of which I was tempted to buy aka liquid lipsticks! Metallic in makeup are all the rage and high pigmented glitter in a rainbow range of colors was a hot item as well. Cozzete débuted Matte Infinite Eyeshadows which come in matte, crystal and velvets textures. While Sephora débuted the Pro Dimensional Highlighting Pallet. See pics below for more!
I loved attending the Makeup Show and gaining knowledge on the beauty industry. I definitely wish I could’ve been at two places at once to catch all the seminars. I look forward to next year’s show. Let me know in the comments and social media if you attended the makeup show in your town. The Makeup Show makes stops in Chicago, Las Vegas, Dallas, L.A. and Orlando. Stay tuned to my social media for pics. Until the next one!
All pictures and video are mine except for press pictures which were sent to me by the Public Relations department of The Makeup Show.