This is a Sponsored Post featuring Mazda
Saturday I attended a Brunch with Mazda and DiMe Media at the New Leaf Restaurant in the Fort Tryon state park of upper Manhattan. Bloggers got to view their newest cars and learn about the company. Mazda, a Japanese car company has been around since 1920 but did not become a full auto maker until 1946. It was birthed in Hiroshima Japan, and during WWII it was one of the only buildings left standing. Mazda which was pioneered by Dr. Kenichi Yamamoto and Felix Wankel became the first company to invent the rotary engine. 47 Engineers or Samurai as they were nicknamed, along with these two masterminds perfected the engine.
Mazda, a relatively smaller car company compared to other massive manufactures, takes up only 2% of th U.S. car market. Reaching a niche market whose core values of perseverance, passion, harmony and family align with theirs. Values that are of high importance in the Latino community as well. The purchasing power of Latinos/ Hispanics grew to over $13.9 trillion in 2016 and is expected to grow to over $16.6 trillion or more by 2021. With these stats and aligning values it is easy to why Mazda and the Latino community merge well together.
And like business people who reinvent themselves to survive, Mazda has reievented itself with continuing to create new technology. Through various economic crisis Mazda continually reinvented their cars to be more cost and fuel efficent for their customer. During the mid 70’s oil crisis they unveiled the GLC model. During the 90’s they unveiled the ultra popular Miata. During the 2000’s financial collapse, they reveled the economic Skyactiv technology. All while making sure their customers, people who love to drive get exactly that feeling of freedom in driving.
The day consisted of a Ride and Drive experience, Mazda educational presentation, 3 course brunch and trivia with prizes. I won a bottle of Secret Cellars cabernet sauvignon 2015 in a gorgeous leather Callaway wine carrier. With thanks to the ladies there who helped me answer the question! The delicious meal consisted of a Baby Spinach Salad, an entrees choice of Spring Linguini with Peas, Pan Seared Salmon with peas and asparagus or NY Strip Steak with mashed potatoes and vegetables. The meal was topped with a chocolate mousse cake that was hard not to devour!
The following were the cars bloggers got to ride and drive. I drove the Mazda CX-3 and fell in love at first push of the start button. It was my first time driving a Mazda, so I was not sure what to expect. Perhaps I expected a sports car with a lot of power. But what I got was power, agility and a smooth ride. Now ask anyone who drives or has been driven around New York City, its never a smooth ride! Although with a Mazda the pot hole filled roads are not as bad. I also rode in some of the other cars with fellow blogger Renee of Getting Fit Fab.
All Mazda’s come with Kodo (soul of motion) design and Skyactiv technology. The Skyactiv technology with G-Vectoring control, was something I experience when it warned me and subtly adjusted my steering while turning. It also works to adjust the cars power and weight as you make turns and take curves. This technology was made with the Japanese “Jinba Ittati” or “horse and rider as one” philosophy in mind.
The cars showcased at the brunch were the following: Mazda CX-5, Mazda CX-3, Mazda 3 as well as the Mazda 6, Mazda MX, Mazda CX-9 and the Mazda MX-5 Miata.
What’s in the future for Mazda? Diesel friendly cars, hybrids and co-pilot installed technology that can pull the car over when the driver is in trouble. You might say “well why haven’t they unveiled these already?” That is because they have yet to perfect these concepts. Mazda, true to their core values does not unveil new technology without it being tested and perfected. With awards for “Best Car Brand in 2017″ by U.S. News and World Report and ” Most Fuel Efficient Auto Manufacturer” by the EPA among other awards, it wont be long until their upcoming releases receive accolades as well. I’ll be attending the NY Auto Show later this month, so stay tuned for more Mazda loving posts.