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Blogging Career fashion Lifestyle Uncategorized

Why Start Monday

why start monday

Why do we work so hard? Why do we pursue our dreams and goals? What gives us the drive to get up each morning and push forward? Perhaps is a family we need to support or the contract you signed. Well for me  its the knowing that if I never start and hustle I will immensely disappoint myself. Yes I say myself, because I am much tougher on myself than anyone could be. For me the idea of leaving something to be done later keeps me up at night. That is why I don’t leave things for Monday!

As many of you know already I work in the fashion industry and I still find myself having to explain what that is really like. Just reading comments on social media in regards to the industry I feel I work in a fishbowl with people looking in. Many people still have many negative connotations towards people that work in this industry. Whether it is that we don’t work, are shallow or aren’t making significant impacts on important parts of society. When in fact many creative industry people are extremely hard workers that have lives full of late nights.  Do you know why? Because thin skinned people who expect to enjoy the perks of the industry without the work get chewed up and spit out. They get hit with reality real quick and they quit, I’ve seen it.

why start monday

 

So with the fact that I work in such a difficult industry, why the heck would I start a blog/business! I’ll tell you why. When I started the blog I was having such a hard time finding work. I started to feel like I was failing and I was losing my mind without something to do everyday. The idea of talking about an industry that I have a degree in became a no brainer to me.  So I decided to do my homework and start the blog, because why start Monday?

Starting it has been one of the best decisions ever. Although it has added more to my workload and long nights it has enriched my life in many ways. The community of bloggers, some that I have developed friendships with, has always been supportive. The readers and followers who enjoy my content with their positive feedback have also been a testament on why I didn’t wait for Monday. The relationships with  brands, companies and network of people I’ve created relationships have become priceless.

why start monday

A company that understands the urgency of starting your journey to your goals is Why Start Monday. Creator Aimee Virtucio realized that we are a society that believes Monday is the day to start tackling our goals. It is an easier decision to leave something for Monday than start immediately. She experienced this with her workout regimen when she made the decision to get healthy. She would leave her diet and workout for Monday, which allowed her time to come up with excuses and not accomplish her goals. This mentality started to affect other aspects of her life. Realizing this she started “Why Start Monday” a brand that constantly reminds you to tackle you goals and dreams.

So go ahead start that business, class, workout regime and tackle that tough industry! Just be realistic on how much hard work you are going to need to put into it. Don’t let the million nos and slammed doors stop you from pursuing your goals. In the end you don’t want to be one of those people that say “I should’ve”  instead of “I did”. Why Start Monday!

Is there something you started that you’re happy you didn’t leave for Monday? Or is there something you have been pushing off for Monday? Learn more about Why Start Monday here, which by the way gives 10% of each purchase to the Make a Wish foundation. Motivational and charitable!

P.S. Use the code sale10 for 10% off of your purchase!

T.S.

Blogging Career fashion Lifestyle Uncategorized

Blogger and Freelancer: A Juggling Act

NJ SEO

This is a sponsored post. Parts of this post were guest written by Alex Berger. This post contains sponsored links and content.

Since I decided to start writing about my career I figured I’d write about how I juggle being a freelancer in the fashion industry and being a blogger. Any blogger who runs their blog as a business can tell you it’s a 24/7 job. I’m always attached to my email for blogging purposes and as a freelancer in the fashion industry as well. I’m always editing, brainstorming and responding to people on social media and on the blog. Many times a lunch break consist of eating and answering blog related emails or social media tasks. As a freelancer I have agents who help me along my professional journey of working in the fashion industry. It is up to me and those agents to keep a constant open line of communication. This is equally important when you are working with companies for a blog or social media post. When I began this journey I had to figure out how I would balance it all, and you can too! Here are some guidelines on how I balance my hectic career and a blog.

NJ SEO

 

Organize Yourself

This can be done simply with journals, agenda, calendars, alarms etc. I don’t do anything in the fashion industry without a notebook dedicated to the job I’m doing. As anyone who has ever worked in a creative industry knows, projects and people move way too fast to keep track of every change without a written reminder. There can also be so many different tasks you have to handle that without an organized list you wouldn’t know what to get done first. This is similar in having a blog, I have dedicated notebooks and different stationery to my blog. I organize meetings, events and posts within these notebooks to keep me up to date. These also help me track blogging numbers and goals by writing everything down. Now I’m partial to writing things on paper, but I also use the calendar in my phone to keep me on track. There are also apps that help you carve out time to focus on your task.

nj seo

My notebooks. Some older than others.

nj seo

Experiment with all methods of organization to help you get your work done. Something is bound to help you accomplish each goal. Writing for me as well as many other bloggers begins at least three days to a week in advance. So carving time out of your busy schedule to get a post done is super important. Step away from distractions for as long as you can to work on a post. Trust me I have been there and always feel better when I have at least something written down rather than nothing at all.

Always Conduct Yourself Professionally

In all ways and at all times act professional. As bloggers we are subject to a much more of the public’s reaction than other people. When a personal matter is occurring it is up to you to decide if you want to share it and how much of it to share. I feel the same about political topics, you may be super frustrated about what is happening but you must be careful what you post. I like many bloggers post every single day to social media because it is part of the job. In doing so you will attract many comments and readers. How you respond to both negative and positive feedback is up to you. I choose professionalism over anything else, because remember being a blogger is being subject to the public. Consider your boss, coworkers, family and collaborators as being part of that public!

Educate yourself

When you are the creator and editor of your own blog or business you never stop learning. Just like when you start a new job, there are bound to be things you don’t know. Before I started my blog I did a lot of homework with the help of Pinterest and social media. Being open to mentorship and critiques works in your favor as well. People who have more experience than you do are bound to give you sound advice. In saying that learning how to make SEO, plugins, apps and networks work for my blog is something I constantly do as well.

SEO or Search Engine Optimization is a huge part of running a functional blog. When applied correctly it helps search engines like Google find your content. To have this work you must input a mix of keywords, tag words and links. The title of your post must also be long enough and correspond with your keywords. SEO also helps you determine how the link to your article will appear in a search engine. It allows you to see what the title, pictures and link will look like once posted. What I love about using SEO is what I call the “grading system” which signals you with red, yellow or green circles. As you write and edit your article the circles go from red to green. Symbolizing how easy your article is to read and whether it will be found easily on search engines. With this guidance it is easier to write an understandable and reachable article.

Be Flexible

Being able to collaborate with other bloggers, industry experts and people who have more experience than you do is paramount in working in both a faced paced industry and being a blogger. Dates might be changed on a collaborative project, something I’ve personally dealt with. Essentially it’s about respecting the other person’s schedule as best as possible and finding a way to work it out. Figuring out what you want to write about is also part of being flexible. I may want to write about a specific topic but might have to put it off until I get a different post done first. Finding a way to balance your needs and wants as a blogger is part of being your own boss.

I would love to be able to do everything myself, but it’s just not possible, so I have to pick and choose based on what needs to get done and what I am skilled in. One thing that a lot of bloggers and freelancers should spend more time on is digital marketing and SEO, but unfortunately most are not skilled in it. This is where collaborating with industry experts comes into play, but then you have to go through the process of finding the right marketing agency to hire. Although this can be time consuming and it can take many hours of research to learn about SEO. Some would be better off by searching for the right company to help them with the SEO process.

The NJ SEO Company or NJ SEO is the number one marketing agency in New Jersey. They are a full service marketing agency offering effective content strategies for forward thinking companies. Lead by brothers, Matt and Dan Anton, NJ SEO is dominating multiple markets – in Atlanta, Georgia and New Jersey. Matt is in charge of client strategy and execution, optimizing for specific industries, business goals and budgets for the New Jersey office. He is cited as an SEO expert and has many amazing reviews and over 100+ testimonials. Supporting a local and family-run businesses that can assist me is the way to go, in my opinion. According to the SBA (U.S. Small Business Administration), “Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs.” This is just another reason to support local businesses, including NJ SEO and Matt Anton.

 

NJ SEO

Owner Matt Anton!

 

So now you have an insight into how I juggle being a blogger and working in the fashion industry. Organization, Professionalism, Education and Flexibility will all help you not only work in a tough industry but run your own a business as well. These paired with perseverance, a strong work ethic and using the businesses around you like NJ SEO you will be better prepared to juggle a job and a business.

How do you juggle it all? Let me know in the comments and on social media!

T.S.

Career Event fashion Life Lifestyle shoes Travel Uncategorized

Working a Tradeshow

Childrens Club Fashion

For the past few months I worked for Children’s Club, the leading tradeshow for children’s fashion in NY and Vegas. I’ve done so in the past and have written a post about what it is like to attend a show and the brands that were there. Read about that here! As part of a new section of my blog I will start writing about what it is like to work in the fashion industry. Today I will be talking about what it is like to prepare for and set up a tradeshow.

Before a tradeshow occurs there are months of preparation for an event that is only three days long. For every tradeshow there is a team behind it who guides every company that wishes to exhibit at the tradeshow. During my time working for Children’s Club my responsibilities include inputting contracts, chasing money and selecting pictures sent to us by the brands. These pictures would be put on social media, a slide show shown during the show and in the brand book that’s given out at the show. I also was in charge of interacting with the brands on Instagram.

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The process of brands selecting a booth starts with the contract. Each brand is given a contract which gives them options on what type of booth they want, where they want to be located and who they don’t or do want to be located near. And lastly they have to sign the contract, something believe it or not some brands forget to do. Once this first step is taken a tradeshow manager or I can input the contract into the system which officially puts the brand into the tradeshow. After I’ve put in contracts and helped double-check all of them, it’s time to chase down money from brands who have yet to pay the full price of their booth.

Once we’ve collected all the money owed it’s time to floor plan. Something I helped with occasionally, but that is predominantly done by the rest of the team. Booth size, type of booth and the brands’ wishes are all taken into account, although you can’t please everyone and some brands will complain about their positioning and price. There are also the brands who pull out of the show or try to, without realizing they sign a legally binding contract. There are some sad excuses given when the brand has to explain why they are breaking the contract. Although life happens and family or legal issues has forced brands to legitimately back out.

After months of this detailed preparation the show dates are upon us. It’s time for all the brands and teams from UBM Fashion to make their way to the Jacob Javits Convention Center to set up and attend the show. Set up days can be hectic and they are longggg.  They consists of most of the brands coming into the Javits all in one day and setting up the merchandise in their booths. At this point the actual booths are already up, and if the brand is satisfied with their booth they start to put in their merchandise. Operative word is IF, because most of the time set up day consist of all the UBM fashion crew (including me) being pulled in every which way with a million and one questions.

During these days my job predominantly consist of helping salesmen recheck that all of the more than 500 booths have the correct signage. I also help collect samples from all the brands that have the opportunity to showcase their merchandise on mannequins. These are place in the front of the tradeshow entrance. This is basically a free ad for these brands, a great opportunity for them. At the end of each day the mannequins are dressed with the samples I or a salesman collected. I had never changed a mannequin until I worked at UBM! Those things can be uncooperative but look adorable once all dressed and arranged into a group of coordinated outfits.

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Childrens Club Fashion

At the end of the day is when the mannequins for which I picked up samples for are dressed. I dressed the girl in the front with the striped top. Outfits are arranged as best as possible with what each brand gives us.

Childrens Club Fashion

Crates of merchandise are delivered, forklifts are being driven in every which way and carpet is yet to be laid. These days call for jeans, t-shirts and sneakers.

 

 

Finally the opening day of the tradeshow begins and the Javits is full of vendors, wholesale buyers, press, fashion professionals, UBM staff and tradeshow workers. Aside from the actual tradeshows occurring there are also side events. Special speakers like fashion legend Iris Apfel and Accessories magazine editors hosted talks and Q&A’s this year. Children’s Club always hosts a fashion show with Petite Parade. Basically toddlers to teens strutting their miniature stuff on a catwalk. The three-day tradeshows wrap up, with hopefully many orders filled and sales made. Almost immediately preparation begins for the Vegas tradeshows.

In my next post I will talk about what it is like to attend the Women’s tradeshows. I came across some awesome brands and can’t wait to tell you about them. Let me know if you are interested in more of these job post. As I am thinking of making it apart of my blog thanks to my ever-changing career.

To learn more about the UBM fashion tradeshows click here, here or here! 

Lastly since my post was a bit different this time around here are links to awesome fashion/travel blog posts from my great Instagram blogger group. All super stylish ladies!

Read about a trip to Poland! By Monica of Jersey Girl Texan Heart & great outfit posts by Yaudy Cristina here!

T.S.