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success stories

Beauty

What I’m loving: Vera Moore Cosmetics

vera moore

Sponsored post featuring Vera Moore Cosmetics

Entrepreneur and former soap opera actress Vera Moore was used to paving the way before she started Vera Moore Cosmetics. While on the path to working for the federal government Vera Moore realized her love of theater and dedicated her free time to auditions. She got her first acting gig on the show called South Pacific as a member of the chorus. She soon moved on to acting in soap operas which lead to her a role on NBC’s  Another World where she was one of the very first black actresses cast. During her ten plus years sitting in a makeup chair she realized that there was a lack of products available for women of color. This inspired Vera to create a long-lasting foundation that looked natural on women of color. From that one successful product her beauty and skin care line was launched. The company is now 39 years old and has managed to grow and break barriers such as being the first business owned by a person of color located in Greene Acres Mall on Long Island.

 

The beauty business was always a family trait as Vera Moore’s husband owned a hair salon that their daughter Consuella grew up in. Vera Moore Cosmetics has continued its legacy of being a family owned business, with Consuella as the COO. She is also a professional aesthetician and helps Vera progress the brand by bringing her younger point of view and experience. Vera and Consuella focus on providing genuine quality and listening to what their customer needs are. They want their costumers to have healthy skin, look beautiful and to feel great in their skin. Those basics are why the brand is highly successful with classic colors and skin friendly products that can never go wrong. Although they are not afraid to include pops of fun colors and experiment with their brand. I’ve had the pleasure of meeting both women on multiple occasions and I can honestly say they are a pair of happy and genuine women. So its fair to say that they put their own personalities and values into the Vera Moore brand. Here are a few of the products that I’ve tested from the brand and check out my YouTube channel were I do an unboxing and swatching of the products.

 

Lips: The one makeup product I can’t live without is lipstick! So I was super excited when I got a few lipsticks and something I haven’t used in a while, lipgloss! Which contain ingredients such as coconut and sunflower seed oil, spearmint, aloe vera and vitamins C&E. While the lipsticks include ingredients such as castor oil and beeswax.

Lipstick:

  • Vera’s Red
  • Oynx Wine
  • Autumn Gold

Lipgloss/ LipLiner:

  • Lollipop (bright pink, has a hint of mint!)
  • Baby Doll ( My FAVORITE, blush color that can go with every look)
  • Naked Innocence ( A sheer gold, nude color perfect to top other lipsticks or on its own)
  • Lip Liner Pencil in Chestnut (brown)

Brows: I am very particular when it comes to brow products so I was glad when I fell in love with how the browliner glided right on. And it has a spoolie! It is definitely part of my everyday arsenal now.

  • Browliner in Brunette
  • Brow Kit in Dark Brown which comes with a brow powder, brow highlighter crème and brow wax.

Face:

  • Collage Powder in Sahara. This setting powder has antioxidants!
  • Powder Blush in 8th Ave. (gold shade)
  • Powder Blush in Moccasin. (nude pink shade)

Eyes:

  • Eye Liner Pencil in Onyx
  • Mascara in Black. I love the tube design and the GIANT wand!
  • Eyeshadow in Dusty Rose (bright pink)
  • Eyeshadow in Taffy (nude)
  • Eyeshadow in 24kt (light gold)

Skincare: I was also sent the Vera Moore’s Signature Collection set. I’ve used it and I swear I feel my skin tightening! My mother basically took this from me and is in love with it. She also says she can feel her face firming. She also has told me a problem area, the chin is less wrinkly! So it is a must have for the both of us now! Except she’ll have to get her own soon! My mother never raves about skincare, so I know she’s serious.

  • Peptide+Serum with vitamins C+E+CoQ10+Gotu Kola
  • C+Moisturizer with vitamin E + CoQ10

 

 

The Vera Moore brand is not only a success story that generations of entrepreneurs can look up to for its success as a business but one that gives back. Despite her many recognitions and accolades Vera has stayed true to herself by being apart of many business centers and conferences that help up and coming entrepreneurs. These include The New York Woman Chamber of Commerce, Small Business Development Centers and the organization Best Buddies that focuses on the needs of autistic children. These are just a few of the recognitions and organizations she has received and is a part of as there are way to many to list! Her products are not only used by the everyday woman but by anchor women, makeup artists, celebrities and have been used on shows such as the Wendy Williams Show. You can find Vera Moore products in Duane Reade, Walgreens and directly on their website. Vera and Consuella make sure to answer their customers questions so don’t hesitate to send them an email with any questions you might have about their products. Make sure to go over to my YouTube channel next for my Vera Moore unboxing!

T.S.