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fashion

Accessories fashion Uncategorized

A look at Warby Parker

Warby Parker

I’m a glasses girl, I’ve been wearing them since grade school thanks to my near sided eyes. Of course at first I didn’t embrace them, as teasing was one of my priorities as a kid. Although as I grew up, I learned to like them and made them part of my personal style. Glasses can help you complete a look, just like any other accessory. The options for spectacle wearers have grown thanks to fashionable options and trendy styles. One of the companies providing fashionable and functional glasses is Warby Parker. The glasses Warby Parker creates not only include the latest trends but are soft on your wallet. Unlike other glasses suppliers which include a major middle man, Warby Parker designs and creates their glasses. This process allows them to supply glasses at a lower price and connect with consumers directly. Budget friendly and fashionable, what’s not to love?

Newest Styles

In September Warby Parker launched their Fall 2017 collection of eyeglasses and various sunglasses styles. The styles and colors found in this collection were inspired by leather-bound books like the ones you might find in a college library. With a focus on color blocking and mixed materials the collection comes in classic shapes with pops of color. Scroll through to see the newest styles and some of the colors.

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Home-Try-on-Program

Remember when I mentioned Warby Parkers pocket friendly capabilities? Well not only are their glasses affordable, the Home-Try-On program allows you to take their frames for a test drive. Have you ever found yourself staring at the wall of glasses at your eye doctors office when it came time to choose a pair? Well the home try on program allows you to skip the hassle by letting you try up to 5 pairs of glasses at home. The free service includes a questionnaire that learns the shape of your face whether its narrow, medium or wide. Next it learns what shape glasses you prefer which include round, rectangular, square or cate eye. Then its time to chose your color preference be it bright, neutral, black, tortoise, crystal or two-tone colors. Materials come next with the options of acetate, metal or mixed materials. Lastly tell them when your last eye exam was and your questionnaire is finished. Your results are manifested into 5 choices, that you can change or edit.

The glasses chosen for me included the rectangular Upton in the color Rosewater, Cateye Louise in Elderflower Crystal, Leighty in River Stone Blue Fade, Chelsea in Violet Magnolia and the Simone in Tea Rose Fade. I liked the selections I was given, although I changed my color options. My package arrived with the glasses neatly divided and protected. Overall the fit of the glasses was perfect. All but one that was a bit big, stayed perfectly put on the bridge of my nose. The Fall 2017 collection is not part of the Home-Try-on Program but the options are just as timeless and fashionable.

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Charitable Work

Warby Parker not only makes it easy for you to chose fashionable glasses on a great budget but they also give back. Through their partnership with VisionSpring they are able to provide glasses to impoverished men and women. By doing so they are able to go to work and provide for their families. Warby Parker also conducts eye exams and provides students with glasses, many who are receiving their first pair ever. Their program Pupils Project combines their charitability with other organizations and agencies including the Department of Education in NYC and the Department of Health in Baltimore. They also align their mission with the Ver Bien organization which helps provide glasses to the children of Mexico. In total they have reached over 50 countries with over three million glasses distributed. It is estimated that 2.5 billion people around the globe need glasses but simply can’t get their hands on a pair. While 624 million of that population can’t work or concentrate on their tasks due to this problem. Through their work War by Parker is providing a solution to this global issue.

Are you a glasses wearer also? Have you tried Warby Parker before? Let me know in the comments and on social media.

T.S.

Pictures of the Fall 2017 collection were provided by Warby Parker.

Blogging Career fashion Lifestyle Uncategorized

Why Start Monday

why start monday

Why do we work so hard? Why do we pursue our dreams and goals? What gives us the drive to get up each morning and push forward? Perhaps is a family we need to support or the contract you signed. Well for me  its the knowing that if I never start and hustle I will immensely disappoint myself. Yes I say myself, because I am much tougher on myself than anyone could be. For me the idea of leaving something to be done later keeps me up at night. That is why I don’t leave things for Monday!

As many of you know already I work in the fashion industry and I still find myself having to explain what that is really like. Just reading comments on social media in regards to the industry I feel I work in a fishbowl with people looking in. Many people still have many negative connotations towards people that work in this industry. Whether it is that we don’t work, are shallow or aren’t making significant impacts on important parts of society. When in fact many creative industry people are extremely hard workers that have lives full of late nights.  Do you know why? Because thin skinned people who expect to enjoy the perks of the industry without the work get chewed up and spit out. They get hit with reality real quick and they quit, I’ve seen it.

why start monday

 

So with the fact that I work in such a difficult industry, why the heck would I start a blog/business! I’ll tell you why. When I started the blog I was having such a hard time finding work. I started to feel like I was failing and I was losing my mind without something to do everyday. The idea of talking about an industry that I have a degree in became a no brainer to me.  So I decided to do my homework and start the blog, because why start Monday?

Starting it has been one of the best decisions ever. Although it has added more to my workload and long nights it has enriched my life in many ways. The community of bloggers, some that I have developed friendships with, has always been supportive. The readers and followers who enjoy my content with their positive feedback have also been a testament on why I didn’t wait for Monday. The relationships with  brands, companies and network of people I’ve created relationships have become priceless.

why start monday

A company that understands the urgency of starting your journey to your goals is Why Start Monday. Creator Aimee Virtucio realized that we are a society that believes Monday is the day to start tackling our goals. It is an easier decision to leave something for Monday than start immediately. She experienced this with her workout regimen when she made the decision to get healthy. She would leave her diet and workout for Monday, which allowed her time to come up with excuses and not accomplish her goals. This mentality started to affect other aspects of her life. Realizing this she started “Why Start Monday” a brand that constantly reminds you to tackle you goals and dreams.

So go ahead start that business, class, workout regime and tackle that tough industry! Just be realistic on how much hard work you are going to need to put into it. Don’t let the million nos and slammed doors stop you from pursuing your goals. In the end you don’t want to be one of those people that say “I should’ve”  instead of “I did”. Why Start Monday!

Is there something you started that you’re happy you didn’t leave for Monday? Or is there something you have been pushing off for Monday? Learn more about Why Start Monday here, which by the way gives 10% of each purchase to the Make a Wish foundation. Motivational and charitable!

P.S. Use the code sale10 for 10% off of your purchase!

T.S.

fashion Fashion Week Uncategorized

New York Fashion Week: Latinista Showcase

A show I never miss is the runway showcase of Latinista Fashion Week during New York Fashion Week. It’s an event that always propels Hispanic and Latino designers and creative professionals. This fashion week there were show favorites, César Galindo and Cenia NYC and some designers I didn’t  recognized such as the Chris Barreto Collection. Project Runway season 11 contestant Layana Aguilar also showcased her newest collection. I could not stay for the entire showcase but here is what I did get to see.

Layana Aguilar

I was excited to see what Layana had in store this fashion week. I watched her season of Project Runway and remember loving her aesthetic. This show confirmed my love of Layana Aguilar’s designs. With a message of spreading love the collection was just as sweet with its pastel colors. The One Love Collection included a color story of purples, blues and pinks in pastel shades.  A mix of sportswear and eveningwear the line includes laced up  bombers over cocktail dresses.While touches of edge were introduces with metal claps as fasteners to tutu inspired dresses. Intricate floral applications made  clever appearances on bralettes and underneath the train of highlow hemline dresses. Styled with modern silver and blush wedges the looks were sweet yet modern. Hair was styled in high rise buns with gelled sides, that reminded me of JLO in her hip hop infused videos and looks. In Layana Aguilar’s previous collections fun prints and the theme of empowerment is seen throughout as well. I totally want many of her pieces in my closet! See more of her work here!

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Cenia NYC

Cenia did not disappoint unveiling her newest Olive and Logan collection. Cenia’s always gorgeous dresses are made to fit every woman’s curves . Perfect for the office, a cocktail event or elegant gala the dresses were modern in color and  classic in cut. Colors traversed the colors of the rainbow with bright orange to white with every color in between. Prints were introduced through watercolor floral, geometric prints and lace. Knits that were manufactured in Turkey laid the ground work for dresses that hugged the body just right. Shoulders and necklines varied in interesting  styles with flares caps, asymmetrical lines and bare shoulders. The line which ranges in sizes xs-3x showcases the clothing everyday women want to wear, both fashionable and comfortable pieces for every type of event in their lives.  This is an aspect the fashion industry has gotten much better at realizing, but that Cenia is pushing forward with her designs and Olive and Logan Collection. Not showcased at the show was the Convi Jean Cenia created which hugs bigger bottoms and small waist. To solve the problem of the back gap women get when they wear jeans zippers are placed into what would be a traditional dart placement. The zippers allow the jeans to convert into a tighter or loser size depending on your waist size.  Learn more about Cenia’s collections here!

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Chris Barreto

The Chris Barreto  Collection reminded me of abstract art paintings in a museum. Not surprising when this Brazilian designer is also an artist! Multiple colors and prints were the name of the game. Dresses ranged from mini to maxi lengths while  blouse and skirt sets were loose and comfortable. One of my favorite pieces was a form fitting, square box neck line, spaghetti strap dress with side slits. I don’t wear a huge mix of colors in one outfit but the muted orange, pink, blue and reds were mixed perfectly. The line also included comfortable afghans perfect for hot summer days. Much like that of a painters masterpiece the Barreto pieces included the designers signature placed discreetly onto the fabric. Which if you did not look closely would be mistaken for a part of the painterly prints.

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The Latinista Fashion Week Presentation always shines a light on the latest and most talented designers. While the focus is on fashion, Latinitsta also showcases great causes like Friends of Lead Free Children. This great organization provides medical needs and personnel to impoverished women and children in the Dominican Republic. Also showcased at the event was the gorgeous enrealment artwork by Ecuadorian Bronx based artist Jenny Alexandra. The artwork consist of colorful mandalas that were painted and drawn with a combination of mixed media art forms. The equisitly detailed paintings and pictures consists of many lines, prints and shapes that I imagine take hours to create! With a focus on relaying emotions and shining a light on mental health Jenny’s goal is to make people connect and reflect on both the bad and the good in the world around them. See more of Jenny Alexandra’s work here!

I loved attending Latinista Fashion Week once again and seeing the amazing Hispanic and Latino talent we have in the fashion industry. Did you love them as much as I did? Let me know your thoughts in the comments and on social media.

T.S.

fashion Fashion Week Uncategorized

New York Fashion Week: The Shows Part 1

Have you read about all the outfits I wore at New York Fashion Week, read that here. Now I’m going to dive into the week of shows itself. My first shows of the week were the Style Fashion Week runway shows at the Intrepid Sea and Air Museum. It was a treat going into the Intrepid at night without the massive crowd that usually surrounds the tourist attraction. I had never been inside at night and that was a experience within itself let alone the fashion shows. Style Fashion Week hosts an array of shows, performances and showcases brands both on and off the runway during the week. Unfortunately I was not able to make it to all the shows due to work and conflicting fashion show time slots but I expected an endless array of new fashions. I got to attend the evening shows of day one which included designers Gregorio Sanchez, Peyman Umay, Meriem Belkhayat.

Gregorio Sanchez

Sanchez is a Mexican designer known for his colorful fashions. His Spring 2018 collection was no different with with colorful embroidery, patches, prints and accessories. The colorful applications were set against neutral and calmer colors such as navy and white.The silhouettes were clean and crisp allowing the bold patches and embroidery  to shine. The bold and bright colors make you want to throw on these clothes on a rainy day to brighten the mood. By far my favorite pieces were the high wasted pants and ethereal emerald and navy sheer dresses. If styled not so editorial (for everyday wear)many of the pieces would be great for the office. Although the dresses in the collection deserve a night out on the town.

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Peyman Umay

Peyman Umay is a Turkey native who fell in love with fashion while studying civil engineering in his native country. He transitioned into fashion which brought him to NYC and by 2009 he created his brand. Peyman originally only catered to bespoke tailoring for men. His aesthetic of American comfort and European design had women asking for their own designs in no time. By 2013 he launched a Women’s made-to- measure bespoke line. The Peyman Umay show was a bold collection of tailored suits for both men and women. Blacks, reds, oranges and whites mixed well with the collection’s graphic prints. A men’s  blazer with a newspaper type print and a women’s button down blouse with a comic book print were some of the interesting ones. A trend you must be brave enough to wear… the pant/short  that accompanied the crisp black and white tailored double breasted blazer. I would definitely wear some of the blazers and suits. You can’t go wrong with great tailoring, as for some of the colors I might not be so brave.

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Meriem Belkhayat

The Meriem Belkhayat runway show was Kaftan heaven. The show transported watchers to her native Morocco with muted hues of pinks, blues and flowing fabrics. Known as a master in making Kaftans, Meriem has dressed many Moroccan and Arab celebrities as well as royalty. A mix of fabrics such as velvets and lace created a collection that was both glamorous yet wearable. Sheer panels and capes added a daring punch to the floor length designs. My favorite pieces included her to the floor length black caftans that were embroidered with bright red, orange and blue floral embroidery or applications. The traditional Kaftan was modernized through the use of colors, feminine bombers, bold shoulders and a single earring as jewelry. It’s safe to say I’d wear 99% of Meriem Belkhayt’s current collection.

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P.S. : An honorable mention goes to Malan Breton who showcased a gorgeous collection of dresses in sheer and metallic fabrics. By far my favorite pieces were the floral and military inspired trenches for women (that would fit well in my dramatic coat collection). While the menswear showcased Asian, military and sportswear inspired looks. I wish I could have been there for this show!

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I’ll have another round up of shows and events soon. What was your favorite design or designer that I wrote about in this post? Let me know in the comments and on social media.

T.S.

*Although I was invited and attended the shows, pictures showcased here are courtesy of Albert Evangelista, Liza Rosales and the Style Fashion Week media and press release.*

 

Event fashion Fashion Week Uncategorized

New York Fashion Week Sept 2017: My Outfits

New York Fashion Week is over! Sad to see you go but more than ready to get back to my normal daily routine. Ask any blogger, editor, photographer or industry person that attends fashion week and they will tell you it feels like a month of craziness rather than a week. That being said I have a huge pile of laundry to do and things are a mess! Now that I’m getting back to the usual swing of things I want to recap my time during New York Fashion Week. Here are the outfits I wore during the week. I will also have a rundown of events and fashion shows up soon.

DAY 1

Day one I mixed my love of vintage pieces with modern accessories. The coat is a vintage piece that was handed down to me from a family member who no longer wanted it. I knew when I wore it, it would be a hit. The coat has a semi-weight to it perfect for transitioning into seasons. I left it open when I was in between shows, but buttoned it for warmth at night. The inside is fully lined in a green lining, while the sleeves are embroidered with roses. The overall coat has pin strips for a classic feel. The dress is also a vintage dress handed down to me by a family member. Its a very light material with no lining perfect for summer. The shoes came from Payless Shoesource  and the purse is from Target. I topped the look off with shades from Target.

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Day 2

Day two for me was Sunday, I could have gone to a few shows on Saturday but I was too tired! I knew that day would feel more like fall,  so I thought it was time to break out another awesome coat. The camel wrap coat is from Boohoo and was given to me by a close friend, Lillie Morales of the blog  JerseyFashionista. Don’t you love it when you and your friends have similar taste! The coat is very light but the large collar and the ability to wrap the coat around you feels like you’re wearing a large blanket. The boho style top came from Boscovs while the baby blue pant was another piece given to me by a family member that I believe came from Target. The grey kitten heel pumps came from Primark and the purse is from Wilsons Leather. Courtesy of my mothers closet, because that was the best purse for the look. My mother and I have almost exactly the same style as well.

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Day 3

Day three I was tired of wearing heels and so it was a day for cute flats. I decided to feel super NYC and go mainly black. The dress is from Boscovs and has a high low hem. A great everyday dress I’ve worn to work as well. I continued the great coats trend with a firey red bomber with honeycomb mesh detail and a gold zipper. This gem perfect for events like fashion week was found locally at Glitterbuzzstyle Boutique. This trendy boutique is own by fellow blogger Chastity Palmer. The ballet style flats came from I.N.C at Macy’s while the bag is London Fog. Simple hoops completed my comfy yet chic look.

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Day 4

Day four I wore some unique finds that were both vintage and modern.  The green dress is a knit dress from the brand Torn by designer Ronny Kobo. originally almost $200 I found it at a pop up sample sale in Chelsea Market a few years back for way cheaper. The dress is intricately knit with an attached knit lining. It is a piece of art to say the least. The pin striped coat is a vintage piece given to me by a family member. It came with a matching dress that I wear separately. The look was finished with a purse from Target and block heels from  Payless. I added gold jewelry for sparkle.

New York Fashion Week

 

 

 

Day 5

Day five I was ready for heels again and wanted more of a rock and roll look. My dress is a vintage piece given to me by a family member and has a snake skin print and A-symmetrical hemline. Its a very light dress with a lace up corset back. The faux leather jacket is from Burlington and the booties are from Rock and Republic found at Khols. I finished the look with a lace and bow chocker from Glitterbuzzstyle  and wide brimmed hat from Target. I felt the London Fog purse went perfect for this outfit as well.

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Day 6

Day six I wanted to feel comfortable yet chic so I mixed a bit of athlesuire with my outfit. The snake skin print wrap dress is from Express and is a great office piece as well. The sneakers are from Keds which if you don’t know about them, you should! I threw on my jacket and purse and was ready to go.

 

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Fashion trends come and go, but true style is instinctual and eternal. You don’t need the latest and most expensive pieces to feel confident in what you are wearing. As you can tell here and on Instagram I love mixing high and low as well was vintage and modern pieces. Find whatever is your style and express yourself through the art of fashion!

Next post will be about Fashion Week itself. Let me know what your style is! T.S.

Event fashion Fashion Week Uncategorized

What’s in my purse: New York Fashion Week

New York Fashion Week has been a time of year that I’ve taken part of in some form or another since college. Attending shows is a whirlwind where a week feels like a month. Now I am used to a non stop paced because that is just the name of the game in the fashion industry but during the week that is amplified. These are the things I have in my bag that gets me through the week and also help with everyday life here.

Press/ Media Pass

These plastic cards are the keys to every entrance for fashion shows and events. These are usually registered to attendees months in advance and are given out at the events. I personally like to keep all my passes, which helps remind me of all the work I’ve done. How many end up mixed up in my bag depend on how many events and fashion shows I attend during the week. Like the fashion industry,fashion week is ever changing and what I might want to attend can change.

New York Fashion Week

Portable Chargers, Camera lenses

This is a must if you work or live in NYC in general, but a absolute must especially during fashion week. The amount of videos, live streaming, pictures, editing, emailing and more that goes on during the week kills any battery. Many people don’t realize that regular work and owning a blog doesn’t stop just because of fashion week. So I must be ready and able to answer work and blog related emails. I also take so many pictures during the week of various clothing and products a variety of portable lenses for my iPhone can be helpful.

Metro Card

Another absolute must if you live or work in NYC. Although I try to use the subway during fashion week it is not always such a good idea.  Why?….. Because I am most likely looking soooo fashionable and I don’t want to get sweaty and ruin my look! So depending on where the next show is a taxi, Uber or car service is the best way to go during fashion week. ( General Tip: if your driver was awesome, add a tip. Don’t be stingy! That is their livelihood.)

Business Cards

I don’t go anywhere without them, but especially during New York Fashion Week. For people who attend fashion week this is also a week of networking. Photographers, Editors, Bloggers and more from all over the world converge on the concrete island during the week. You never know who you might sit next to at a fashion show or meet at the after parties.

Snacks and Water

I never leave my house without these but during fashion week its harder to grab a bite to eat. If I have multiple shows back to back I’ll eat a quick snack and sip water during a taxi ride or as I’m walking to the next event. If I’m lucky an event will provide water and food, what’s never on shortage at an event? Liquor! Which doesn’t help if I’m hungry, so snacks are a must. I’m luckiest when I have an hour or two in between shows or events. That’s my chance to find a proper place for a meal.

NY Fashion Week

 

Makeup, Saline Solution, Nail Kit, Hand Sanitizer,Sunglasses

I always have extra lipstick in my purse, a touch up is bound to happen. Preferably in the back of a taxi in between events. I wear my contacts must of the time during fashion week. Glasses can fall off your face while running around, so I almost always leave them at home. Plus sunglasses are in need as September here is a mix of sun and clouds. A nail kit helps keep my nails in check so I don’t snag my outfit. While hand sanitizer is an everyday must, but the amount of hand shakes done during this week can be excessive. I just added blotting papers to my bag as well, which helps keep facial shine at bay.

Flats!

Because although those heels make me camera ready once I’m done for the night its time for flats!

Almost every day of New York Fashion Week is an extremely long one. So by the time I get home by midnight to one or two in the morning I’m exhausted. If I’m lucky I can go straight to bed but sometimes my work doesn’t end there. Editing and saving pictures to my hard drive or submitting them to people I’m working for is a priority as well.

I hope you enjoyed a sneak peek into my bag during New York Fashion Week. Like many people it is a hectic time of year for me and hope to have blog post up soon.

Happy NYFW- T.S.

 

 

 

 

fashion Fashion exhibit History Uncategorized

The Jazz Age: American Style in the 1920’s

A few months ago I stopped by the Cooper Hewitt Museum to see the exhibition The Jazz Age: American Style in the 1920’s. The 1920’s was a time period in which fashion and NYC were on the rise and full of changes. Many of the buildings that make up the famous NYC skyline today were built during the 1920’s. While speakeasies (hidden bars, some which still exist) held raving parties full of dancing flappers, the name given to the fashionable, newly liberated women of the time who received their voter rights in 1920. European art influenced America, while the American rising skyscraper awed Europe. Europe and America continued to influence one another through music, film, textiles and more. It’s always been one of my favorite eras in history, particularly for the fashion of course. So although the exhibition showcases over 100 pieces of  architecture, furniture, art and more today I’m going to focus on fashion.

I had never been inside the Cooper Hewitt, although I’ve walked by it a few times. If you’ve ever walked the upper east side you will know that Fifth Avenue is full of beautiful original impressive mansions. The Andrew Carnegie mansion that houses the museum is certainly one of them. From the outside alone you can tell it is going to be gorgeous inside. And it did not disappoint, as I stepped inside chandeliers and marble flooring led the way. All the rooms are complete with intricate moldings framing the doors. Although my absolute favorite part of the house turned museum was the grand wooden staircase. Another chandelier lit the path as I ascended the stairs to the second floor where the exhibition began.

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To my surprise the Cooper Hewitt is a conceptually modern museum inside this very original house. The Smithsonian design museum pushes contemporary artists and technology into the art world. Like every visitor when I arrived I was given The Cooper Hewitt Pen. This stylis looking instrument allows you to engage with the artifacts when pressing the pen onto a plus sign next to each artifacts description. Those descriptions and pictures are saved to the online profile created for you when you first bought your ticket. The museum also has giant touch screen tables that allow you to look up all the artifacts and info saved to your pen. These tables are also virtual design labs where you can create furniture, clothes, home goods and more and save them to your profile.

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Transatlantic Fashion

Paris and its artistic movement during the1920’s influenced fashion in America. New artistic styles including cubism influenced media and society. During the 20’s and 30’s one of the most important designers was Mariano Fortuny. He created the Delphos style dress in 1907.This dress consisted of folds that held their shape when a person wore it. The style became a popular  trend for the time period and was often imitated. The green dress with jacket in the slide show was sold by Interior designer Elsie McNeil who received exclusive right from Fortuny to sell his work.

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Fashion For Leisure

Before the 1920’s people were accustomed to wearing swimsuits and leisurewear that covered the arms and legs. In the 1920’s leisure wear consisted of clothing that made the arms and legs visible with thinner straps and shorter hemlines. The style was introduced on the beaches in the South of France. Also introduced for the first time was  men and women lounging at the beach in these risqué new styles together. Americans that vacationed in France brought the trends of the new swimwear and commingling beach time to the U.S.

art deco fashion

Woman’s striped bathing suit. The form fitting bathing suit was a new trend. Many swimsuits of the time were scooped necks with bright colors such as this one. The design was known as the “California-style suit”.

 

Jazz Age:

Creating fashions for nightlife became important for in the 1920’s. French and American designers were inspired by the ruin findings in Asia, Egypt, Russia and Latin America. Tassels became a big trend appearing on jewelry, clothing and accessories. Use of the color blue also became popular in fashion .

1920's fashion jazz age

Evening Dress and Underslip1925. Chanel in “Chanel Blue”

In an upcoming post I will cover more of what was showcased. Unfortunately this exhibition is no longer showing but you can learn more about it  here.  I hope you learn a bit about the Jazz Age and is flapper fashion.

T.S.

Event fashion Uncategorized

Tradeshow Findings: Vintage at Intermezzo

nyc tradeshow

The newest part of these tradeshows is vintage which showcases an array of local vintage dealers who curate collections of both name brands and unknown pieces. During my walk through Vintage At Intermezzo aisles I saw a great smattering of original, timeless pieces. I found original Chanel toe capped sling backs and Gucci interlocking purses all with a respective price tag to match. Those pieces may be worth those exact prices, but I’d need to work a very long time to be able to acquire them.

So I was so happy to come across the Empyrean Vintage booth. A mix of affordable no name no labels and famous name brand pieces with personalities of their own. Every vintage piece has a story, and that is exactly how owner Natalie Como feels. I got stuck in her booth not only drooling over all the amazing finds but chatting with this infectious personality as well.

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Vintage has always been a part of Natalie’s life as her mother also owned a vintage shop in NYC called Siam Limited. During this time her mother would reconstruct the items and give them new life. For example she would repurpose ordinary denim into unique finds with fun pink rhinestones. Like heirlooms Natalie inherited the love of vintage as well as an array of unique pieces from her mom. Although her dad was as Natalie put it a “snazzy dresser” so there was no shortage of style inspiration for her.

When she did a stint in the corporate world her ability to express herself through her clothing is what entertained her in a droll environment. As Natalie sources the world of vintage for herself and her customers she does so with instinctual emotion. She respects the history and the story that comes with each piece. Although she doesn’t get too attached to items unless they were passed down to her from her mom or symbolize a pivotal time in her life, like her prom dress. Natalie feels vintage is meant to be passed along, each person giving each piece a new story.

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As to what her favorite era of clothing is, everything but now! For Natalie there was more personality in the way people of the past dressed. You can see her love of the era’s foregone in the colorful bold print dresses and high waisted bell bottoms she wears. As to why her pieces or so affordable in comparison to other vintage dealers? Refreshingly hiking up the price is not her focus. Her knowledge of what the piece is worth combined with her belief that vintage pieces have stories to be passed on are what influence her pricing decisions most.

So what is next for Natalie and Empyrean Vintage? Eventually Natalie would love to open her own store and continue to showcase her pieces in other vintage boutiques. Joining a supportive environment of vintage dealers under one roof known as a Vintage Collective is also on her to-do list. Currently she has upcoming dates for pop up in Vintage on First a vintage collective located in Hoboken, NJ. Empyrean Vintage has also gained notoriety around the globe as Natalie recently styled her pieces for the Dubai based brand “Mesh”.

After hearing Natalie’s story and falling in love with the pieces I saw in her booth I could not leave without snatching a piece for my own collection. If you follow me on Instagram you’ve seen me style vintage pieces passed on to me with modern apparel. And so was my plan for the no label Asian inspired, high split long length top. Here are a few of the ways I styled the piece.

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You can find out more about Empyrean vintage here! ( The link is correct, Natalie is in rebranding mode). Do you own vintage pieces? Let me know in the comments and on social media and check out my post on the other brands I loved at the tradeshow here!

T.S.

Accessories Event fashion Uncategorized

Tradeshow Findings

tradeshow post

If you’ve read my previous post working a trade show, you will know that recently I was able to attend the women’s tradeshows at the Jacob Javits Convention Center. During the show I came across great brands both new and seasoned. These brands were gracious enough to show me their great items and answer some questions. I visited Accessories the Show,  Accessories Circuit,  Fame, Moda and Intermezzo. Although the following brands showcased at Canvas and Accessories The Show.

Canvas

This pop up part of the tradeshow features apparel, accessories, and home items. It also showcases brands that sell beauty and gift items. This year twelve brands showcased their latest creations. While there I was intrigued by the most delicate and gorgeous headbands and hair accessories from the brand Mrs. President & Co. created by Angela Velayos. Angela is a super humble lady and has the most infectious laugh and smile. Her constant giggle as we chatted made me want to stay in her booth the entire show! Her story of creating Mrs. President & Co. is the ultimate encouragement story for entrepreneurs like myself. A simple thought as she put her child to sleep launched a business that continues to grow.

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As a little girl Angela loved hair accessories and her favorite time of day was when her mom would put her hair up in a ponytail before going to school. This love of a great hair accessory inspired her one night as she put her son to bed. The name Mrs. President popped into her head and she ran with it. The memorable name and her intuition on what made a great head piece helped her create the brand. The memorable brand name and quality products that she created caught on quickly in the retail sphere. Within her launch year of 2011 Mrs. President & Co. was being sold in Bergdorf Goodman.

An array of clips, pins, barrettes, headbands and pony holders are part of Mrs. President & Co.’s current collection. Although these are no ordinary hair adornments, these beauties are 24 karat gold, silver, tortoise and mother of pearl infused. With the 24 karat pieces being hand crafted in her birth country of Brazil. Simplicity and overall beauty is what inspires Angela as she comes up with new designs. It can be seen throughout the current collection which consist of minimalistic and elegant designs. Angela not only thinks of how your hair will look when you put on one of her pieces but how it will blend with your outfit and jewelry.

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Mrs. President & Co. has been featured in InStyle,  Cosmopolitan,  Allure and Glamour in their print magazine. While Vogue, ElleHarpers Bazaar and more have spotlighted the brand on their websites. The brand also has a great partnership with e-retailer Shopbop  that consist of multiple collaborations. A global commodity Mrs. President & Co. can be found in shops around the world including New York, Tokyo, Hamburg and Paris. But this bubbly entrepreneur has not yet reached her creatural peak as this coming winter of 2017 Mrs. President & Co. will be collaborating with mega-stylist Rachel Zoe on the namesakes website.

So what is next for Mrs. President & Co. ? At the suggestion of her original inspiration, her kids, jewelry might be on the horizon. Which I have no doubt will be just as big of a success as her hair accessories. Can I put my name on the list first? Sign me up!

Accessories the Show

Accessories the Show showcases the latest in fashion trends for women. It also highlights the newest creations in women’s accessories. While there I  came upon the fun brand Strung, owner Jenny talked to me a bit about the brand.

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Strung is  a brand started by band members Jenny Mann and Tim Barbour in 2014. They were inspired when they realized how easily guitar strings can be wrapped into a bracelet. After selling a few at a concert in New Jersey they noticed that people could not get enough of their new creations. The bracelets were bigger hits than any band t-shirt they tried to sell. Each bracelet has a music related name and can be adorned with charms that are named after different songs. Great for men and women with a love of music these bracelets also can come in pairs perfect for gifting. Strung also sells an array of necklaces and beaded bracelets all with music or rock and roll details. After much demand from male fans the brand will be releasing an official men’s collection in September with a color theme of black, red and white. You can find Strung on their website, in boutiques and  in gift shops. I look forwards to seeing what is next for this music loving brand. Perhaps different genres?

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I enjoyed learning about these great brands and items. Which is your favorite? Let me know in the comments and on social media. And check out the blog post covering Vintage at Intermezzo where I cover a great vintage dealer that showcased in the tradeshow.

T.S.

 

 

Blogging Career fashion Lifestyle Uncategorized

Blogger and Freelancer: A Juggling Act

NJ SEO

This is a sponsored post. Parts of this post were guest written by Alex Berger. This post contains sponsored links and content.

Since I decided to start writing about my career I figured I’d write about how I juggle being a freelancer in the fashion industry and being a blogger. Any blogger who runs their blog as a business can tell you it’s a 24/7 job. I’m always attached to my email for blogging purposes and as a freelancer in the fashion industry as well. I’m always editing, brainstorming and responding to people on social media and on the blog. Many times a lunch break consist of eating and answering blog related emails or social media tasks. As a freelancer I have agents who help me along my professional journey of working in the fashion industry. It is up to me and those agents to keep a constant open line of communication. This is equally important when you are working with companies for a blog or social media post. When I began this journey I had to figure out how I would balance it all, and you can too! Here are some guidelines on how I balance my hectic career and a blog.

NJ SEO

 

Organize Yourself

This can be done simply with journals, agenda, calendars, alarms etc. I don’t do anything in the fashion industry without a notebook dedicated to the job I’m doing. As anyone who has ever worked in a creative industry knows, projects and people move way too fast to keep track of every change without a written reminder. There can also be so many different tasks you have to handle that without an organized list you wouldn’t know what to get done first. This is similar in having a blog, I have dedicated notebooks and different stationery to my blog. I organize meetings, events and posts within these notebooks to keep me up to date. These also help me track blogging numbers and goals by writing everything down. Now I’m partial to writing things on paper, but I also use the calendar in my phone to keep me on track. There are also apps that help you carve out time to focus on your task.

nj seo

My notebooks. Some older than others.

nj seo

Experiment with all methods of organization to help you get your work done. Something is bound to help you accomplish each goal. Writing for me as well as many other bloggers begins at least three days to a week in advance. So carving time out of your busy schedule to get a post done is super important. Step away from distractions for as long as you can to work on a post. Trust me I have been there and always feel better when I have at least something written down rather than nothing at all.

Always Conduct Yourself Professionally

In all ways and at all times act professional. As bloggers we are subject to a much more of the public’s reaction than other people. When a personal matter is occurring it is up to you to decide if you want to share it and how much of it to share. I feel the same about political topics, you may be super frustrated about what is happening but you must be careful what you post. I like many bloggers post every single day to social media because it is part of the job. In doing so you will attract many comments and readers. How you respond to both negative and positive feedback is up to you. I choose professionalism over anything else, because remember being a blogger is being subject to the public. Consider your boss, coworkers, family and collaborators as being part of that public!

Educate yourself

When you are the creator and editor of your own blog or business you never stop learning. Just like when you start a new job, there are bound to be things you don’t know. Before I started my blog I did a lot of homework with the help of Pinterest and social media. Being open to mentorship and critiques works in your favor as well. People who have more experience than you do are bound to give you sound advice. In saying that learning how to make SEO, plugins, apps and networks work for my blog is something I constantly do as well.

SEO or Search Engine Optimization is a huge part of running a functional blog. When applied correctly it helps search engines like Google find your content. To have this work you must input a mix of keywords, tag words and links. The title of your post must also be long enough and correspond with your keywords. SEO also helps you determine how the link to your article will appear in a search engine. It allows you to see what the title, pictures and link will look like once posted. What I love about using SEO is what I call the “grading system” which signals you with red, yellow or green circles. As you write and edit your article the circles go from red to green. Symbolizing how easy your article is to read and whether it will be found easily on search engines. With this guidance it is easier to write an understandable and reachable article.

Be Flexible

Being able to collaborate with other bloggers, industry experts and people who have more experience than you do is paramount in working in both a faced paced industry and being a blogger. Dates might be changed on a collaborative project, something I’ve personally dealt with. Essentially it’s about respecting the other person’s schedule as best as possible and finding a way to work it out. Figuring out what you want to write about is also part of being flexible. I may want to write about a specific topic but might have to put it off until I get a different post done first. Finding a way to balance your needs and wants as a blogger is part of being your own boss.

I would love to be able to do everything myself, but it’s just not possible, so I have to pick and choose based on what needs to get done and what I am skilled in. One thing that a lot of bloggers and freelancers should spend more time on is digital marketing and SEO, but unfortunately most are not skilled in it. This is where collaborating with industry experts comes into play, but then you have to go through the process of finding the right marketing agency to hire. Although this can be time consuming and it can take many hours of research to learn about SEO. Some would be better off by searching for the right company to help them with the SEO process.

The NJ SEO Company or NJ SEO is the number one marketing agency in New Jersey. They are a full service marketing agency offering effective content strategies for forward thinking companies. Lead by brothers, Matt and Dan Anton, NJ SEO is dominating multiple markets – in Atlanta, Georgia and New Jersey. Matt is in charge of client strategy and execution, optimizing for specific industries, business goals and budgets for the New Jersey office. He is cited as an SEO expert and has many amazing reviews and over 100+ testimonials. Supporting a local and family-run businesses that can assist me is the way to go, in my opinion. According to the SBA (U.S. Small Business Administration), “Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs.” This is just another reason to support local businesses, including NJ SEO and Matt Anton.

 

NJ SEO

Owner Matt Anton!

 

So now you have an insight into how I juggle being a blogger and working in the fashion industry. Organization, Professionalism, Education and Flexibility will all help you not only work in a tough industry but run your own a business as well. These paired with perseverance, a strong work ethic and using the businesses around you like NJ SEO you will be better prepared to juggle a job and a business.

How do you juggle it all? Let me know in the comments and on social media!

T.S.