Browsing Tag

event

fashion Fashion Week Uncategorized

New York Fashion Week: Latinista Showcase

A show I never miss is the runway showcase of Latinista Fashion Week during New York Fashion Week. It’s an event that always propels Hispanic and Latino designers and creative professionals. This fashion week there were show favorites, César Galindo and Cenia NYC and some designers I didn’t  recognized such as the Chris Barreto Collection. Project Runway season 11 contestant Layana Aguilar also showcased her newest collection. I could not stay for the entire showcase but here is what I did get to see.

Layana Aguilar

I was excited to see what Layana had in store this fashion week. I watched her season of Project Runway and remember loving her aesthetic. This show confirmed my love of Layana Aguilar’s designs. With a message of spreading love the collection was just as sweet with its pastel colors. The One Love Collection included a color story of purples, blues and pinks in pastel shades.  A mix of sportswear and eveningwear the line includes laced up  bombers over cocktail dresses.While touches of edge were introduces with metal claps as fasteners to tutu inspired dresses. Intricate floral applications made  clever appearances on bralettes and underneath the train of highlow hemline dresses. Styled with modern silver and blush wedges the looks were sweet yet modern. Hair was styled in high rise buns with gelled sides, that reminded me of JLO in her hip hop infused videos and looks. In Layana Aguilar’s previous collections fun prints and the theme of empowerment is seen throughout as well. I totally want many of her pieces in my closet! See more of her work here!

This slideshow requires JavaScript.

Cenia NYC

Cenia did not disappoint unveiling her newest Olive and Logan collection. Cenia’s always gorgeous dresses are made to fit every woman’s curves . Perfect for the office, a cocktail event or elegant gala the dresses were modern in color and  classic in cut. Colors traversed the colors of the rainbow with bright orange to white with every color in between. Prints were introduced through watercolor floral, geometric prints and lace. Knits that were manufactured in Turkey laid the ground work for dresses that hugged the body just right. Shoulders and necklines varied in interesting  styles with flares caps, asymmetrical lines and bare shoulders. The line which ranges in sizes xs-3x showcases the clothing everyday women want to wear, both fashionable and comfortable pieces for every type of event in their lives.  This is an aspect the fashion industry has gotten much better at realizing, but that Cenia is pushing forward with her designs and Olive and Logan Collection. Not showcased at the show was the Convi Jean Cenia created which hugs bigger bottoms and small waist. To solve the problem of the back gap women get when they wear jeans zippers are placed into what would be a traditional dart placement. The zippers allow the jeans to convert into a tighter or loser size depending on your waist size.  Learn more about Cenia’s collections here!

This slideshow requires JavaScript.

Chris Barreto

The Chris Barreto  Collection reminded me of abstract art paintings in a museum. Not surprising when this Brazilian designer is also an artist! Multiple colors and prints were the name of the game. Dresses ranged from mini to maxi lengths while  blouse and skirt sets were loose and comfortable. One of my favorite pieces was a form fitting, square box neck line, spaghetti strap dress with side slits. I don’t wear a huge mix of colors in one outfit but the muted orange, pink, blue and reds were mixed perfectly. The line also included comfortable afghans perfect for hot summer days. Much like that of a painters masterpiece the Barreto pieces included the designers signature placed discreetly onto the fabric. Which if you did not look closely would be mistaken for a part of the painterly prints.

This slideshow requires JavaScript.

The Latinista Fashion Week Presentation always shines a light on the latest and most talented designers. While the focus is on fashion, Latinitsta also showcases great causes like Friends of Lead Free Children. This great organization provides medical needs and personnel to impoverished women and children in the Dominican Republic. Also showcased at the event was the gorgeous enrealment artwork by Ecuadorian Bronx based artist Jenny Alexandra. The artwork consist of colorful mandalas that were painted and drawn with a combination of mixed media art forms. The equisitly detailed paintings and pictures consists of many lines, prints and shapes that I imagine take hours to create! With a focus on relaying emotions and shining a light on mental health Jenny’s goal is to make people connect and reflect on both the bad and the good in the world around them. See more of Jenny Alexandra’s work here!

I loved attending Latinista Fashion Week once again and seeing the amazing Hispanic and Latino talent we have in the fashion industry. Did you love them as much as I did? Let me know your thoughts in the comments and on social media.

T.S.

Event fashion Uncategorized

Tradeshow Findings: Vintage at Intermezzo

nyc tradeshow

The newest part of these tradeshows is vintage which showcases an array of local vintage dealers who curate collections of both name brands and unknown pieces. During my walk through Vintage At Intermezzo aisles I saw a great smattering of original, timeless pieces. I found original Chanel toe capped sling backs and Gucci interlocking purses all with a respective price tag to match. Those pieces may be worth those exact prices, but I’d need to work a very long time to be able to acquire them.

So I was so happy to come across the Empyrean Vintage booth. A mix of affordable no name no labels and famous name brand pieces with personalities of their own. Every vintage piece has a story, and that is exactly how owner Natalie Como feels. I got stuck in her booth not only drooling over all the amazing finds but chatting with this infectious personality as well.

This slideshow requires JavaScript.

 

Vintage has always been a part of Natalie’s life as her mother also owned a vintage shop in NYC called Siam Limited. During this time her mother would reconstruct the items and give them new life. For example she would repurpose ordinary denim into unique finds with fun pink rhinestones. Like heirlooms Natalie inherited the love of vintage as well as an array of unique pieces from her mom. Although her dad was as Natalie put it a “snazzy dresser” so there was no shortage of style inspiration for her.

When she did a stint in the corporate world her ability to express herself through her clothing is what entertained her in a droll environment. As Natalie sources the world of vintage for herself and her customers she does so with instinctual emotion. She respects the history and the story that comes with each piece. Although she doesn’t get too attached to items unless they were passed down to her from her mom or symbolize a pivotal time in her life, like her prom dress. Natalie feels vintage is meant to be passed along, each person giving each piece a new story.

This slideshow requires JavaScript.

As to what her favorite era of clothing is, everything but now! For Natalie there was more personality in the way people of the past dressed. You can see her love of the era’s foregone in the colorful bold print dresses and high waisted bell bottoms she wears. As to why her pieces or so affordable in comparison to other vintage dealers? Refreshingly hiking up the price is not her focus. Her knowledge of what the piece is worth combined with her belief that vintage pieces have stories to be passed on are what influence her pricing decisions most.

So what is next for Natalie and Empyrean Vintage? Eventually Natalie would love to open her own store and continue to showcase her pieces in other vintage boutiques. Joining a supportive environment of vintage dealers under one roof known as a Vintage Collective is also on her to-do list. Currently she has upcoming dates for pop up in Vintage on First a vintage collective located in Hoboken, NJ. Empyrean Vintage has also gained notoriety around the globe as Natalie recently styled her pieces for the Dubai based brand “Mesh”.

After hearing Natalie’s story and falling in love with the pieces I saw in her booth I could not leave without snatching a piece for my own collection. If you follow me on Instagram you’ve seen me style vintage pieces passed on to me with modern apparel. And so was my plan for the no label Asian inspired, high split long length top. Here are a few of the ways I styled the piece.

This slideshow requires JavaScript.

You can find out more about Empyrean vintage here! ( The link is correct, Natalie is in rebranding mode). Do you own vintage pieces? Let me know in the comments and on social media and check out my post on the other brands I loved at the tradeshow here!

T.S.

Career Event fashion Life Lifestyle shoes Travel Uncategorized

Working a Tradeshow

Childrens Club Fashion

For the past few months I worked for Children’s Club, the leading tradeshow for children’s fashion in NY and Vegas. I’ve done so in the past and have written a post about what it is like to attend a show and the brands that were there. Read about that here! As part of a new section of my blog I will start writing about what it is like to work in the fashion industry. Today I will be talking about what it is like to prepare for and set up a tradeshow.

Before a tradeshow occurs there are months of preparation for an event that is only three days long. For every tradeshow there is a team behind it who guides every company that wishes to exhibit at the tradeshow. During my time working for Children’s Club my responsibilities include inputting contracts, chasing money and selecting pictures sent to us by the brands. These pictures would be put on social media, a slide show shown during the show and in the brand book that’s given out at the show. I also was in charge of interacting with the brands on Instagram.

This slideshow requires JavaScript.

The process of brands selecting a booth starts with the contract. Each brand is given a contract which gives them options on what type of booth they want, where they want to be located and who they don’t or do want to be located near. And lastly they have to sign the contract, something believe it or not some brands forget to do. Once this first step is taken a tradeshow manager or I can input the contract into the system which officially puts the brand into the tradeshow. After I’ve put in contracts and helped double-check all of them, it’s time to chase down money from brands who have yet to pay the full price of their booth.

Once we’ve collected all the money owed it’s time to floor plan. Something I helped with occasionally, but that is predominantly done by the rest of the team. Booth size, type of booth and the brands’ wishes are all taken into account, although you can’t please everyone and some brands will complain about their positioning and price. There are also the brands who pull out of the show or try to, without realizing they sign a legally binding contract. There are some sad excuses given when the brand has to explain why they are breaking the contract. Although life happens and family or legal issues has forced brands to legitimately back out.

After months of this detailed preparation the show dates are upon us. It’s time for all the brands and teams from UBM Fashion to make their way to the Jacob Javits Convention Center to set up and attend the show. Set up days can be hectic and they are longggg.  They consists of most of the brands coming into the Javits all in one day and setting up the merchandise in their booths. At this point the actual booths are already up, and if the brand is satisfied with their booth they start to put in their merchandise. Operative word is IF, because most of the time set up day consist of all the UBM fashion crew (including me) being pulled in every which way with a million and one questions.

During these days my job predominantly consist of helping salesmen recheck that all of the more than 500 booths have the correct signage. I also help collect samples from all the brands that have the opportunity to showcase their merchandise on mannequins. These are place in the front of the tradeshow entrance. This is basically a free ad for these brands, a great opportunity for them. At the end of each day the mannequins are dressed with the samples I or a salesman collected. I had never changed a mannequin until I worked at UBM! Those things can be uncooperative but look adorable once all dressed and arranged into a group of coordinated outfits.

This slideshow requires JavaScript.

Childrens Club Fashion

At the end of the day is when the mannequins for which I picked up samples for are dressed. I dressed the girl in the front with the striped top. Outfits are arranged as best as possible with what each brand gives us.

Childrens Club Fashion

Crates of merchandise are delivered, forklifts are being driven in every which way and carpet is yet to be laid. These days call for jeans, t-shirts and sneakers.

 

 

Finally the opening day of the tradeshow begins and the Javits is full of vendors, wholesale buyers, press, fashion professionals, UBM staff and tradeshow workers. Aside from the actual tradeshows occurring there are also side events. Special speakers like fashion legend Iris Apfel and Accessories magazine editors hosted talks and Q&A’s this year. Children’s Club always hosts a fashion show with Petite Parade. Basically toddlers to teens strutting their miniature stuff on a catwalk. The three-day tradeshows wrap up, with hopefully many orders filled and sales made. Almost immediately preparation begins for the Vegas tradeshows.

In my next post I will talk about what it is like to attend the Women’s tradeshows. I came across some awesome brands and can’t wait to tell you about them. Let me know if you are interested in more of these job post. As I am thinking of making it apart of my blog thanks to my ever-changing career.

To learn more about the UBM fashion tradeshows click here, here or here! 

Lastly since my post was a bit different this time around here are links to awesome fashion/travel blog posts from my great Instagram blogger group. All super stylish ladies!

Read about a trip to Poland! By Monica of Jersey Girl Texan Heart & great outfit posts by Yaudy Cristina here!

T.S.