Tradeshow Findings

If you’ve read my previous post working a trade show, you will know that recently I was able to attend the women’s tradeshows at the Jacob Javits Convention Center. During the show I came across great brands both new and seasoned. These brands were gracious enough to show me their great items and answer some questions. I visited Accessories the Show,  Accessories Circuit,  Fame, Moda and Intermezzo. Although the following brands showcased at Canvas and Accessories The Show.

Canvas

This pop up part of the tradeshow features apparel, accessories, and home items. It also showcases brands that sell beauty and gift items. This year twelve brands showcased their latest creations. While there I was intrigued by the most delicate and gorgeous headbands and hair accessories from the brand Mrs. President & Co. created by Angela Velayos. Angela is a super humble lady and has the most infectious laugh and smile. Her constant giggle as we chatted made me want to stay in her booth the entire show! Her story of creating Mrs. President & Co. is the ultimate encouragement story for entrepreneurs like myself. A simple thought as she put her child to sleep launched a business that continues to grow.

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As a little girl Angela loved hair accessories and her favorite time of day was when her mom would put her hair up in a ponytail before going to school. This love of a great hair accessory inspired her one night as she put her son to bed. The name Mrs. President popped into her head and she ran with it. The memorable name and her intuition on what made a great head piece helped her create the brand. The memorable brand name and quality products that she created caught on quickly in the retail sphere. Within her launch year of 2011 Mrs. President & Co. was being sold in Bergdorf Goodman.

An array of clips, pins, barrettes, headbands and pony holders are part of Mrs. President & Co.’s current collection. Although these are no ordinary hair adornments, these beauties are 24 karat gold, silver, tortoise and mother of pearl infused. With the 24 karat pieces being hand crafted in her birth country of Brazil. Simplicity and overall beauty is what inspires Angela as she comes up with new designs. It can be seen throughout the current collection which consist of minimalistic and elegant designs. Angela not only thinks of how your hair will look when you put on one of her pieces but how it will blend with your outfit and jewelry.

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Mrs. President & Co. has been featured in InStyle,  Cosmopolitan,  Allure and Glamour in their print magazine. While Vogue, ElleHarpers Bazaar and more have spotlighted the brand on their websites. The brand also has a great partnership with e-retailer Shopbop  that consist of multiple collaborations. A global commodity Mrs. President & Co. can be found in shops around the world including New York, Tokyo, Hamburg and Paris. But this bubbly entrepreneur has not yet reached her creatural peak as this coming winter of 2017 Mrs. President & Co. will be collaborating with mega-stylist Rachel Zoe on the namesakes website.

So what is next for Mrs. President & Co. ? At the suggestion of her original inspiration, her kids, jewelry might be on the horizon. Which I have no doubt will be just as big of a success as her hair accessories. Can I put my name on the list first? Sign me up!

Accessories the Show

Accessories the Show showcases the latest in fashion trends for women. It also highlights the newest creations in women’s accessories. While there I  came upon the fun brand Strung, owner Jenny talked to me a bit about the brand.

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Strung is  a brand started by band members Jenny Mann and Tim Barbour in 2014. They were inspired when they realized how easily guitar strings can be wrapped into a bracelet. After selling a few at a concert in New Jersey they noticed that people could not get enough of their new creations. The bracelets were bigger hits than any band t-shirt they tried to sell. Each bracelet has a music related name and can be adorned with charms that are named after different songs. Great for men and women with a love of music these bracelets also can come in pairs perfect for gifting. Strung also sells an array of necklaces and beaded bracelets all with music or rock and roll details. After much demand from male fans the brand will be releasing an official men’s collection in September with a color theme of black, red and white. You can find Strung on their website, in boutiques and  in gift shops. I look forwards to seeing what is next for this music loving brand. Perhaps different genres?

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I enjoyed learning about these great brands and items. Which is your favorite? Let me know in the comments and on social media. And check out the blog post covering Vintage at Intermezzo where I cover a great vintage dealer that showcased in the tradeshow.

T.S.

 

 

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